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作为闽派服装品牌的重要营销总部基地,厦门汇聚了一批在全国有较大知名度与影响力的休闲男装及运动服装品牌,比如七匹狼、九牧王、柒牌、安踏、鸿星尔克、特步等知名品牌都集中在占地134万平米的厦门观音山时尚产业园区。据参与此次调研汇报的厦门市思明区相关负责人介绍,目前该园区除了上述优势休闲男装和运动品牌外,还吸纳了50余个设计师品牌。
As an important marketing headquarters base for Minpai apparel brands, Xiamen has brought together a number of casual men’s and sportswear brands that have a relatively large reputation and influence throughout the country, such as the Septwolves, Jiuhewang, Qipai, Anta, Erke, Xtep and other famous brands Concentrated in an area of 1.34 million square meters of Xiamen Guanyin Mountain Fashion Industrial Park. According to the relevant responsible person of Xiamen Siming District who participated in the research report, at present, the park has absorbed more than 50 designer brands besides the above-mentioned advantages casual men’s and sports brands.