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1980年,瑞典网球名手比耶恩·博格又一次在英国温布顿世界网球赛中过关斩将,力挫群雄,成为1906年以来第一个连续五次荣获世界网球冠军的网球王。伴随荣誉而来的是巨额经济收入——近1,000万瑞士法郎。仅次于他的是美国网球选手康诺斯,他的收入为800万瑞士法郎。其他几个名列世界前十名的优秀网球选手的收入也高得惊人。为什么他们能赚这么多钱?一位著名的国际网球专家说,因为这些网球运动员在广告市场上扮演了非常重要的角色,有关的厂商给了他们大笔的广告费。
In 1980, Swedish tennis star Biyeon Boge again in the Wimbledon World Tennis tournament in the United Kingdom, defeated, became the first tennis ball to win the World Tennis Championship since 1906 for the first time in five consecutive years. Accompanied by honor is the huge economic income - nearly 10 million Swiss francs. Second only to him is the United States tennis player Connos, his income is 8 million Swiss francs. The other top ten top tennis players in the world are also staggering. Why do they make so much money? A well-known international tennis expert said that as these tennis players play a very important role in the advertising market, the manufacturers concerned have given them a large advertising fee.