自《中国名牌产品管理办法》颁布后,我国已经有547个品牌荣获“中国名牌”称号,有1489个获得免检资格。“中国名牌”产品和“国家免检产品”荣誉称号已经在消费者中产生了巨大的影响。然而,与“名牌”和“免检”有关的问题也时常见诸报端,这就不得不让我们对“名牌”和“免检”产品的产生和成长作进一步的探查,从中看到蕴涵的一些问题。 Since the promulgation of the “China Famous Brand Management Measures”, 547 brands in China have won the title of “China Famous Brand”, and 1,489 of them have been granted the status of exemption from inspection. “Chinese famous brand” products and “national inspection-free products,” the honorary title has had a huge impact on consumers. However, the issues related to “brand name” and “exemption from inspection” also often come to the newspapers, which forced us to make further exploration on the emergence and growth of “brand name” and “exemption from inspection” products and find some problems implicated in them .