消费者的杀白禽购买行为受多种因素影响。运用多元回归模型,对影响消费者杀白禽购买行为的因素进行了实证分析。结果表明,人口统计特征、购物习惯、政策认知、杀白禽认知均对杀白禽购买行为产生影响:性别、年龄、教育程度、婚姻状况、家庭收入对消费者购买行为影响显著,家庭人口的影响不显著;购物习惯、政策认知、杀白禽认知与消费者杀白禽购买行为正相关。进而为推动杀白上市政策的落实,提出相应的对策建议。 Consumer killings of white birds are affected by many factors. Using the multiple regression model, this paper empirically analyzes the factors influencing consumers’ purchasing behavior. The results showed that demographic characteristics, shopping habits, policy cognition and cognition of killing birds all affected the purchasing behavior of the killed white birds: sex, age, educational level, marital status and household income had significant influence on consumers’ The influence of population is not significant. The shopping habits, policy cognition and the killing of white birds are positively correlated with the purchase of white birds by consumers. In order to promote the implementation of the policy of killing the white market, put forward corresponding countermeasures and suggestions.