塑造和维护警察队伍的良好形象,是开展警察公共关系工作的重要内容之一。新闻媒介是公安机关必须面对的、且具有双重人格的特殊公众,在制造舆论、引导民意方面具有不可忽视的作用。公安机关在重视报纸、杂志、电视等传统媒体的影响力时,必须强烈关注到新兴的网络媒体的巨大影响力和潜在发展能力,针对网络传播媒体建立一个应对涉警负面言论的处置机制,维护公安队伍良好形象。 Building and maintaining a good image of the police force is one of the important aspects of conducting police public relations work. The news media is a special public that the public security organs must face and has a double personality. It has a significant role to play in creating public opinion and leading public opinion. When attaching importance to the influence of traditional media such as newspapers, magazines and television, public security organs must pay great attention to the tremendous influence and potential development capability of the emerging online media, set up a disposal mechanism for the network media to deal with the negative remarks related to the police and the police, maintain Public security team a good image.