面对产能过剩、贴牌泛滥、价格每况愈下等严峻的市场状况,本文作者尝试从现代市场营销的观点,从品牌塑造和市场定位等角度去分析经典产品与品牌策略间的微妙关系,力图指出经典产品和品牌忠诚度在品牌塑造策略中的关键。虽为一家之言,但对苦于品牌形象问题的国产手机厂商来说,可能会有一些参考价值。 In the face of the severe market conditions such as overcapacity, flooding of OEMs and deteriorating prices, the author attempts to analyze the subtle relationship between classic products and brand strategies from the perspective of modern marketing, from the aspects of brand building and market positioning, Product and brand loyalty in the branding strategy of the key. Although one of the words, but suffer from the brand image of the problem of domestic mobile phone manufacturers, there may be some reference value.