本文论述了电视频道的资源属性，并指出了频道资源整体性开发的思路：频道设计科学化、节目制作公司化、频道经营集团化。作者明确提出并论述了中央电视台无形资产的问题（这方面的论述还未曾见到），探讨了强化无形资产开发经营的一些思路。这些论述不一定成熟，但很值得电视从业者深思，尤其是在今天媒体激烈竞争，寻找新的生存途径的态势下…… This article discusses the resource attributes of television channels and points out the idea of ​​channel resources integrity development: channel design is scientific, program production corporatization, and channel management grouping. The author explicitly put forward and discussed the issue of the intangible assets of CCTV (the discussion in this aspect has not been seen yet) and discussed some ideas to strengthen the development and management of intangible assets. These arguments are not necessarily mature, but it is worth television practitioners pondering, especially in today’s media fierce competition, looking for a new way of life ...