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里下河地区是我国著名的潟湖型湖荡湿地,具有发展休闲渔业旅游的良好前景。以盐城市九龙口湿地为例,基于SWOT方法,分析了九龙口发展休闲渔业旅游优势,劣势、机遇与挑战(威胁),提出九龙口休闲渔业旅游的发展对策:实施湖区产业结构的调整,打造休闲渔业旅游品牌项目,开发地方水乡特色文化,加快湖区旅游配套设施建设,加强休闲渔业专业人员培训,拓展休闲渔业投融资渠道。
The Lixiahe area is a famous lagoon-lakeshore wetland in China, which has a good prospect of developing leisure fishing tourism. Taking Jiulongkou wetland in Yancheng City as an example, this paper analyzes the advantages, disadvantages, opportunities and challenges (threats) of tourism development of leisure fishery in Jiulongkou based on the SWOT method and puts forward the development countermeasures of leisure fishery tourism in Jiulongkou: the adjustment of industrial structure in Lake District, Leisure tourism brand tourism projects, the development of local water features culture, accelerate the construction of tourism facilities in the lake area, strengthen the training of recreational fisheries professionals, expanding leisure fishing investment and financing channels.