论文部分内容阅读
伴随着我国经济的日益发展,我们东北地区的经济也随之迅速发展起来,进而人们对于所生产商品的包装、美化和宣传越来越重视,许多企业商家认为商品的包装情况是竞争愈加强烈的经济市场上最好武器,商品包装可以提高消费者对于商品的兴趣度,已经成为了促进销售量提高的重要因素之一。我国东北地区环境优越、物产丰富,合理的引用包装营销手段可以更好地开阔市场,提高东北地区的经济发展。本文对东北地区商品包装生产、销售上的现状进行了分析讨论,从而又阐述了东北商品在包装营销中存在的问题以及提出了一些改进方法。
With the continuous development of our economy, the economy of our northeast region has also developed rapidly. People pay more and more attention to the packaging, beautification and publicity of the products they produce. Many businesses think that the packaging of goods is more and more competitive The best weapon in the economic market, the packaging of goods can increase consumer interest in goods, has become an important factor in promoting sales increase. Northeast China’s superior environment, rich products, a reasonable reference to packaging and marketing tools can better open up the market and improve the economic development in Northeast China. This article analyzes and discusses the status quo of the production and sales of commodity packaging in northeast China, and then expounds the problems existing in the marketing of packaging in northeast China and puts forward some improvements.