香港的广告奖,影响最大的是一年一度的“十大电视广告优秀奖”,而最具专业水准的却是4As创作奖。前者由消费者投票选出十支优秀电视广告片,并从中选出一个大奖,与中国电影百花奖相若;后者则由专业人士评审,类似中国电影金鸡奖。但无论何种奖,都对加深广告主、广告人与消费者的沟通,推进广告业的繁荣进步起到了良好作用。一年一度的4As创作奖,从 Hong Kong’s advertising award has the greatest impact on the annual “Top Ten TV Advertising Excellence Award”. The most professional level is the 4As Creation Award. The former voted ten outstanding TV commercials by consumers and selected one of the awards, similar to the Chinese Film Awards; the latter was judged by professionals, similar to the Chinese Film Golden Rooster Award. No matter what kind of prize, it has played a good role in deepening the communication between advertisers, advertisers and consumers, and promoting the prosperity and progress of the advertising industry. Annual 4As Creation Award, from