中国公共关系学术研究若从1986年国内出版的第一本公共关系著作算起,迄今已满20年。近年来国内一些学者,在中国进入全面公关新时代的背景下,力图在公共关系理论上有所突破、有所发展,提出了一些旨在“自主创新”的观点,有的甚至尝试构建新的公共关系卢纶体系或学派,其精神可嘉,努力可喜。学术研究是一个积累的过程,没有学术研究的规范,知识就无法积 The academic research on public relations in China, counting from the first public relations work published in China in 1986, has been completed for 20 years. In recent years, some scholars in China have made breakthroughs and developments in the theory of public relations in light of the new era of full-scale public relations in China. Some scholars have put forward some ideas aimed at “independent innovation” and some even tried to construct New public relations Lun Lun system or school, its spirit commendable, delightful. Academic research is a process of accumulation. Without the norms of academic research, knowledge can not be plotted