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在科技信息化飞速发展的今天,消费者早已熟悉了网络信息时代的消费环境,汽车行业亦不例外。跨国集团间的市场竞争、消费者千差万别的个性化需求,都成为汽车行业信息化发展的驱动力。在这样的产业环境下,我国汽车零制造企业应如何利用信息化建立与消费者、零部件提供商之间的互动交流平台?其未来又将面临怎样的发展趋势?
Today, with the rapid development of science and technology information, consumers are already familiar with the consumption environment in the era of network information. The automotive industry is no exception. Market competition among multinational groups, consumers vary widely in individual needs, have become the driving force for the development of the automotive industry information. In such an industrial environment, how should China’s auto zero manufacturing enterprises make use of information to establish an interactive platform for communication with consumers and component suppliers, and what kind of development trend will they face in the future?