本文从患者潜意识消费心理研究出发,通过对药品包装的显态信息和隐态信息分析,提出药品包装对患者潜意识消费心理的四种诉求层面,立足于这四个层面进行设计探讨,可将患者潜在需要转变为现实的需求,触发其购买动机,实现购买行为,并传达给他们信心和希望,满足他们渴求健康的愿望。 Based on the study of subconscious consumer psychology, this paper proposes four levels of demand for subconscious consumer psychology through the analysis of the explicit and implicit information of pharmaceutical packaging. Based on these four aspects, this paper discusses the design of patients’ Potential needs need to be transformed into real-world needs, triggering their purchasing motivation, buying behavior, and communicating their confidence and hope to meet their aspirations for health.