当前,社会传播环境发生了巨变,传统媒体和新媒体、不同媒体之间由竞争到融合,用户或受众从分化到聚合的趋势十分明显,进入了相互渗透和交叉、既竞争又合作的融媒体时代。融媒体是充分利用媒介载体,把广播、电视、报纸等既有共同点,又存在互补性的不同 At present, the environment for social communication has undergone tremendous changes. The traditional media, new media and competition among different media are becoming more and more competitive. The tendency of users or audiences from differentiation to aggregation is very clear, and they have entered the mutual infiltration and cross-cutting, competitive and cooperative financial media era. Melting the media is to make full use of the media carrier, the radio, television, newspapers, etc. have something in common, but also the existence of complementary differences