论文部分内容阅读
“李锦记”这个世界知名的酱料王国,早在19世纪已经开始奠定基础。1991年,李锦记集团与香港科技大学合作,成立香港传统中药研究中心。1992年,李锦记集团投资3000万与中国第一军医大合作,成立了广东南方李锦记营养保健品有限公司,发展中药类保健食品,并以直销的方式出售,取得了不小的成绩。1998年,南方李锦记转变为李锦记集团下属的独资企业,并顺应国家政策转型经营,转型后的经营方式是“专卖店+雇佣推销员”。现在,已在全国设立了20多个办事处和500多家专卖店,主要经营无
“Lee Kum Kee,” a world-renowned kingdom of sauces, began laying the foundation as early as the 19th century. In 1991, Lee Kum Kee Group and the Hong Kong University of Science and Technology, the establishment of Hong Kong Traditional Chinese Medicine Research Center. In 1992, the Lee Kum Kee Group invested 30 million to cooperate with China’s First Military Medical University to set up the Guangdong Southern Lee Kum Kee Nutrition and Health Products Co., Ltd. to develop traditional Chinese medicine health food products and sell them in the direct selling manner with not small achievements. In 1998, Lee Kum Kee in the South changed to a wholly-owned enterprise under the Lee Kum Kee Group and restructured it in compliance with the state’s policy. The mode of operation after the transformation was “store + hiring salesman.” Now, it has set up more than 20 offices and more than 500 specialty stores throughout the country, mainly engaged in none