目前我国的文化产业存在着产业水平低、体制的困惑、人世的冲击、人才的短缺等问题,而对文化消费需求把握不准是其中的重要问题,也是最被忽视的问题。随着文化产业发展步伐的加快,对把握消费需求的能力和水平也提出了越来越高的要求。当前,中国文化产业的头等大事就是以最快的速度加强对市场、对消费者需求的深入研究。文化产业发展的关键在于对文化需求的把握。如果不能 At present, there are some problems in our country’s cultural industry, such as low level of industry, confusion of system, impact of worldly life and shortage of qualified personnel. The inaccurate grasp of the demand for cultural consumption is one of the most neglected issues. With the acceleration of the pace of development of cultural industries, more and more high demands have been put forth on the ability and level of handling consumer demand. At present, the top priority of China’s cultural industry is to deepen its research on the market and consumer demand at the fastest speed. The key to the development of cultural industries lies in the grasp of cultural needs. If not