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消费者到底想要什么?驱动现代人消费的内在力量是什么?他们为什么买?为什么不买?广告大师伯恩巴克讲过,“10亿年来,人类的本性从没改变过,再过10亿年也是一样,只有表面的东西会改变”
What do consumers want? What are the internal forces driving modern consumption? Why do they buy? Why not? The advertising master Bernbach has said, “For one billion years, human nature has never changed, and then 10 The same is true for millions of years, only superficial things will change ”