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在市场经济环境下,企业之间的竞争已经日趋白热化,在严峻的形式下,企业竞争力关系到企业在行业中的生存状况。论文通过对企业综合竞争力的评价,使企业能够认识自身在行业中所处地位,了解自己在竞争中的优势和劣势,发现与竞争力相对较高的企业之间的差距,进而有效指导企业发现自身发展的空间,打破局限性,改善生产运营中薄弱的环节,从而不断提升自身的竞争力及行业中的地位。此外,企业可以通过对综合竞争力评价结果分析,评估自身的竞争力状况,准确地制定企业自身的竞争战略。
In the market economy environment, the competition among enterprises has been intensified. Under the severe situation, the competitiveness of enterprises is related to the existence of enterprises in the industry. Through the evaluation of comprehensive competitiveness of enterprises, the enterprises can recognize their position in the industry, understand their own advantages and disadvantages in the competition, find the gap between the enterprises with relatively high competitiveness, and then effectively guide the enterprises Find their own space for development, break the limitations and improve the weak links in production and operation so as to continuously improve their competitiveness and their position in the industry. In addition, enterprises can assess their own competitiveness by analyzing the results of comprehensive competitiveness evaluation and accurately formulate their own competitive strategies.