随着终端、网络、用户、应用的不断发展,国内移动互联网市场正在逐步走向成熟。移动互联网亟需拥有内容资源、公信力资源、行政资源、技术资源的媒体巨头来开拓。烟台日报传媒集团作为地方媒体,立足本地资源优势,通过“烟台圈”项目,以O2O模式打造本地化、精准化的移动社交、信息传播和电商商务平台,构建起一个区域范围内的移动网络生态系统。 With the continuous development of terminals, networks, users and applications, the domestic mobile Internet market is gradually becoming mature. Mobile Internet urgently needs a media giant with content resources, credibility resources, administrative resources and technical resources to explore. Yantai Daily Media Group as a local media, based on local resource advantages, through the “Yantai Circle” project, to build a localized and accurate mobile social, information dissemination and e-commerce business platform with O2O mode, to build a regional Mobile network ecosystem.