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随着社会的发展和时代的进步,国民生活水平不断提高,社会越来越关注学生教育,这在一定程度上促进了教育旅游的发展。当前,我国的在校学生人数极其庞大,形成了潜在的旅游市场。积极开发教育旅游市场,不仅可以挖掘教育旅游产品的内涵,还能加强区域协作,实现教育产业和旅游产业的协调发展。但目前,教育旅游市场也存在一些问题,为此,可采取以下措施解决这些问题,促进教育旅游市场的发展:加强政策扶持,制定适宜的价格,规范旅游市场,突出教育特色,加大宣传力度。
With the development of society and the progress of the times, the standard of living of the Chinese people has been continuously raised and the society has paid more and more attention to the education of students, which has promoted the development of education and tourism to a certain extent. At present, the number of students in our country is extremely large, forming a potential tourism market. Actively developing the educational tourism market can not only tap the connotation of educational tourism products, but also strengthen regional cooperation and achieve the coordinated development of education industry and tourism industry. However, at present, there are still some problems in the education tourism market. To this end, we can take the following measures to solve these problems and promote the development of the education tourism market: strengthening policy support, setting appropriate prices, standardizing the tourism market, highlighting educational features and intensifying publicity efforts .