海南被确定为“全域旅游创建示范省”后,差异化设计海口旅游形象,以突显其省会城市的中心地位,就具有十分重要的现实意义。它不仅有利于推进海南全域旅游发展,破解海口被三亚遮蔽,而且有利于深挖海口旅游潜力,树立品牌,快速提升游客的美誉感知,还能丰富海口旅游形象已有的研究成果。 Hainan has been identified as “global tourism to create a model province ”, the difference in the design of tourism image of Haikou, in order to highlight the central position of its capital city, has very important practical significance. It is not only conducive to promoting the development of tourism in Hainan, cracked Haikou shelter by Sanya, but also conducive to digging the potential of tourism in Haikou, establish a brand, to quickly enhance the tourist’s reputation, but also to enrich the existing research results Haikou tourism image.