如果说,一个好产品是一个品牌的依托的话,那么,一个好企业经营理念则是建设好品牌的思想源泉、文化源泉和道德源泉。比如,急功近利者做不长品牌,一个企业如果过分追求短期利益,就会导致只重视品牌知名度,忽视品牌美誉度,销售换来了金钱,却没有换来消费者的满意和忠诚。饮料市场分析饮料的基本也是最主要的成分就是水,所以解渴是饮料最根本的利益点,其对应的需求点是人体对水的需要进而反应的口渴感觉。所以任何饮料的开发 If we say that a good product is a brand relying on words, then a good business philosophy is to build a brand of ideological, cultural and moral source. For example, quick successors do not long brand, if an enterprise over-pursuit of short-term interests, it will lead to only pay attention to brand awareness, ignore brand reputation, sales in exchange for money, but not in exchange for consumer satisfaction and loyalty. Analysis of the beverage market The basic and most important component of a beverage is water. Therefore, quenching thirst is the most fundamental benefit point of a drink. The corresponding demand point is the thirst feeling that the body needs to react to water. So any drink development