现代市场调查产生于本世纪初。美、日等国市场调查业的发展令人瞩目。各国市场调查的实践证明,只有进行深入细致准确的市场调查,才能知道—— 20世纪以来,市场经济已有长足的进展,市场竞争逐步趋向激烈,出于市场开发和市场竞争的需要,市场调查便应运而生。 Modern market surveys occurred in the early 2000s. The development of the market investigation industry in the United States and Japan is remarkable. The practice of market surveys in various countries has proved that only in-depth and accurate market survey can we know that, since the 20th century, the market economy has made considerable progress, and market competition has gradually become fierce. Due to the needs of market development and market competition, market surveys have been conducted. It came into being.