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随着电子计算机的普及与网络技术的飞速发展,大数据管理已经成为各行业最热门的话题。大数据的相关应用极大的促进了客户关系领域的创新,为营销模式注入了新的生机。在新的营销环境下,原有的营销工具和营销理论得到了更大的运用空间。本文将以房地产行业为背景,阐述客户生命周期管理在大数据时代下的运用。
With the popularity of electronic computers and the rapid development of network technology, big data management has become the hottest topic in various industries. The big data related applications have greatly promoted the innovation in the field of customer relationship and injected new vitality into the marketing mode. In the new marketing environment, the original marketing tools and marketing theory have been more use of space. This article will be the background of the real estate industry, elaborating the customer life-cycle management in the era of big data.