论文部分内容阅读
广告是伴随着人类的传播需求而产生的一种文化现象,商品经济的发展又加速了现代广告的繁荣,使其日益成为现代社会中不可或缺的重要经济活动。图书广告也是伴随着书籍的大规模生产而出现的,图书的商品属性使得促销成为一种必需,广告实现了向读者传达出版信息、促进销售的目的。现代文学就是在民国书业激烈的市场竞争中诞生的,刊载现代文学的三大载体(图书、期刊、报纸)的所属机构(主要是出版社、报
Advertising is accompanied by human communication needs arising from a cultural phenomenon, the development of commodity economy has accelerated the prosperity of modern advertising, making it increasingly become an indispensable and important economic activity in modern society. Book advertising is accompanied by the mass production of books. The product attributes of books make promotion a necessity, and the advertisement achieves the purpose of conveying the readership with the publication information and promoting sales. Modern literature is born in the fierce market competition of the book industry in the Republic of China. The institutions that publish the three major carriers of modern literature (books, periodicals and newspapers) (mainly publishing houses, newspapers