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对于中国印刷装备制造业而言,2013年的日子并不好过。国际方面,几大主流货币纷纷贬值导致中国印刷装备在国际上失去了价格优势;在国内,国家“十二五”规划中“装备制造业转型升级战略”对制造业企业提出了更高的要求,中国经济增速放缓导致印刷业消费需求不够强劲。在如此的内优外患之下,印刷装备制造企业要想在激烈的竞争中获得一席之地,必须转型升级,打造印刷装备强势品牌。诸多成功的企业和品牌都是基于清晰的战略定位和规划成长起来的。对于我国装备制造企业而言,解决战略定位
For China’s printing equipment manufacturing industry, the days of 2013 are not that bad. In the international arena, several mainstream currencies have devalued China’s printing equipment, which has led to a loss of international price advantage. In the country’s “Twelfth Five-Year Plan”, the “Equipment Manufacturing Industry Transformation and Upgrading Strategy” has proposed to manufacturing enterprises Higher demand, the slowdown in China’s economic growth led to consumer demand in the printing industry is not strong enough. In such internal and external problems, printing equipment manufacturing enterprises in order to gain a fierce competition in the market place, we must upgrade and build a strong brand printing equipment. Many successful companies and brands are based on a clear strategic positioning and planning to grow up. For China’s equipment manufacturing enterprises, to solve the strategic positioning