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商业平面广告是随着社会经济的发展孕育而生的,是现代人类生活的特殊产品,是人类借助传播媒介通过文化提炼和艺术创作展示他们美学理想的载体。商业平面广告也凭借着异彩纷呈的表现形式、丰富多彩的内容信息以及快捷便利的传播条件,强有力的冲击着我们的视觉神经。商业平面广告是信息交流和社会心理沟通的产物,并随着商品经济的发展而发展,成为现代市场营销活动的重要组成部分,对经济的发展发挥着刺激和促进作用。
Commercial print ads are born with the development of social economy and are the special products of modern human life. They are the carriers that human beings use the media to display their aesthetic ideal through cultural refinement and artistic creation. Commercial print ads also have a powerful impact on our visual nerves thanks to its colorful forms, colorful content information and fast and convenient communication conditions. Commercial print ads are the product of information exchange and social psychology communication. With the development of commodity economy, commercial print ads have become an important part of modern marketing activities and have stimulated and promoted economic development.