随着物质的丰富和生活水平的提高,电视与人们生活已形成密不可分的关系。电视文化无论是大众文化、精英文化还是主流意识形态文化,都应当被视为社会主义先进文化的直接表现。电视只有不断推出精品节目,才可能满足观众日益增长的精神需求、与网络等媒体同场竞技,继续吸引观众的眼球。 With the enrichment of materials and the improvement of living standards, television and people’s lives have formed an inseparable relationship. Television culture, whether popular culture, elite culture or mainstream ideology culture, should be regarded as the direct manifestation of the advanced culture of socialism. Only with the continuous introduction of quality programs on television will it be possible for television to meet the growing spiritual needs of the audience and compete with the media such as the Internet to continue to attract the attention of the audience.