许多书业新人甚至是书业老手,都认为畅销书是炒起来的。真是如此吗?梳理思路,回瞄市场,不难发现,许多花大本钱、下大人力爆炒的图书却兵败麦城。 炒作可以造就畅销书,但要花掉大量的钱财,结果可能只是生了一个短命鬼。畅销书的产生更多地是一种自然过程,炒作可以推波助澜,但决不可能翻云覆雨。 不可否认,中国的图书市场已经进入营销时代,一本书没有通过营销把信息传播给读者就是守株待兔。畅销书可谓中国书业受益于现代营销方式的首当其冲者。 Many book writers and even book writers think the best-selling book is speculation. Really? Combing ideas, back to the market, not difficult to find, many spend big money, under the big manpower stir-fried book Mai Bingcheng. Hype can create bestsellers, but spend a lot of money, the result may have just given birth to a short-lived ghost. The creation of bestseller is more of a natural process, speculation can be fueled, but it will by no means impossible. Admittedly, China’s book market has entered the era of marketing, a book without marketing information to readers is to stay on guard. Best-selling book can be described as the first to benefit from the modern marketing methods in China’s book industry.