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三年前,我曾为友人在大学创办的照像馆进行过宣传策划。回顾这次策划经历,余兴依然。像馆创业伊始,设备、技术条件相当简陋,服务项目单一,而且照像馆设在三层楼上。同时,还面临校园内另外两家老牌像馆的竞争。在这种局面下,要把像馆形象推向校园,谈何容易。“五一”开业,我们决定用“阳光照像馆”这个亮丽清新,并暗喻美好前程的名字,在大楼门前高高挂起“阳光
Three years ago, I conducted promotional planning for a photo studio set up by a friend at a university. Review the planning experience, the remaining still. Image Museum venture at the beginning, equipment, technical conditions are quite simple, a single service project, and the photographic museum is located in three floors. At the same time, it faces competition from two other old photo shops on campus. Under such circumstances, it is very easy to push the museum image to the campus. “May Day” opened, we decided to use “Sunshine Photo Gallery” this bright and fresh, and metaphor of the name of a better future, hanging in front of the building high "Sunshine