把消费者培养成专家,把顾客培养成粉丝,用人情味儿来营造和建立信任,用品牌的人格魅力留住客户,这或许就是“极致”“专注”之后,别人抄不走的最后精髓。“首先我是一个妈妈,其次才是一个燕窝掌柜。”进了燕格格的旗舰店,你会看到很多与燕窝无关的东西。比如一个关于格格掌柜生宝宝的时间轴,放了真人照,素颜的她并不漂亮,但是看得出来皮肤很好,而且很幸福。还有一个叫做“马来西亚之行大片”的东西,像是事无巨细地晒一次旅行,土气的“到此一游”pose,烂漫无邪,一脸 To cultivate consumers into experts, to cultivate customers into fans, with human taste to create and build trust, with the brand’s personality charm to retain customers, perhaps this is “ultimate ” “focus ” after others copy not go The final essence. “First of all, I am a mother, followed by a bird’s nest treasurer. ” Into Yan Gege’s flagship store, you will see a lot of things that have nothing to do with the bird’s nest. For example, a timeline on the Treasurer’s baby, put a real life photo, she is not beautiful, but can see the skin is very good, and very happy. There is also something called “Malaysia’s big movie”, something like a sun-dried trip, a rustic “take a tour”