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中国吉祥文化是我们祖先在理想主义的浪漫思想指导下,通过借喻、比拟、双关、谐音、象征等手法来表现其向往美好生活,趋吉避凶的生活态度的一套完整的艺术形式。中国吉祥文化的具象与抽象是并行、共存的,抽象是从具象中生出的,具象是抽象的表现,是感性与理想完美巧妙的结合。吉祥物、吉祥观、吉祥图形、民间年画、民间色彩、中国结和传统吉祥纹样等,不但在大型国际活动中扮演着重要的角色,而且也在商贸经济交往中尽显风采,成为传播文化、增进友谊、扩大影响、促进贸易的一种良好载体。在带给人们欢乐喜庆的同时,也创造了良好的社会效益和丰厚的经济价值。
Chinese auspicious culture is a complete set of art forms that our ancestors, under the guidance of idealistic romantic thought, express their attitude toward life, good fortune and avoidance through the means of metaphor, comparison, pun, harmony and symbolism. The representations and abstractions of Chinese auspicious culture are in parallel and coexist. Abstraction is born from concrete forms. The concrete forms are abstract forms and perfect and ingenious combination of sensibility and ideal. Mascots, auspicious concepts, auspicious graphics, folk New Year pictures, folk colors, Chinese knots and traditional auspicious patterns, not only play an important role in large-scale international activities, but also display their demeanor in business and economic exchanges and become a means of disseminating culture and promoting Friendship, expanding influence and promoting trade as a good carrier. While bringing joy and joy to people, it has also created good social benefits and rich economic value.