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根据国际电信市场的经验,要更有效地推广3G业务,移动运营商应采取与2G时代不同的全新的促销方法。SIM卡门户网站采用SCWS技术,将Internet、移动网络、移动服务器平台结合起来,使用手机上的浏览器,帮助用户发现并使用运营商的数据业务,引导最终用户购买该项数据业务。文中从业务分析入手,介绍了SCWS技术的SIM卡门户网站应用环境、工作流程、通信协议,为电信运营商、手机厂商和SIM卡供应商提供参考。
According to the experience of the international telecommunications market, to promote 3G services more effectively, mobile operators should adopt brand-new promotion methods different from the 2G era. The SIM card portal uses SCWS technology to combine the Internet, mobile networks and mobile server platforms. It uses the browser on the mobile phone to help users discover and use the data services of operators and guide the end users to purchase the data services. Starting with the business analysis, this paper introduces the SCWS technology SIM card portal application environment, workflow, communication protocol for the telecom operators, handset manufacturers and SIM card providers.