巨人的足迹——AT&T发展战略及启示

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AT&T,全球电信业的领头羊之一,似乎总是在创造和改变一个时代,即使被大卸八块,即使是负债累累,仍能在电信业中屹立不倒。究竟是什么赋予了AT&T如此巨大的能量?本文对AT&T的发展战略进行了比较详尽的剖析,让大家进一步了解AT&T为什么会从顶峰跌入谷底,又是怎样扭转局势走向辉煌,AT&T在不同时期依靠那些战略改变形式,这些发展战略对我们有哪些启示和借鉴。 AT & T, one of the leaders in the global telecommunications industry, always seems to be creating and changing an era that can survive in the telecommunications industry, even if it is heavily indebted. What exactly gave AT & T such enormous energy? This article has carried on the detailed analysis to AT & T’s development strategy, let everybody further understand why AT & T falls from the peak to the trough, but also how to reverse the situation to glory, AT & T depends on at different times Those who change the form of strategy, these development strategies for us what inspiration and reference.
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