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在当当、卓越、京东等网络商务平台的冲击下,实体书店店面不断萎缩甚至关闭的现象日益严重。目前,虽然网络商务平台与实体书店的销售额此消彼长,相对均衡,出版社发行总量亦未有明显减少,但是如果任由现状发展,出版社将基本或完全丧失实体书店作为主动展示宣传和深入读者营销的这一阵地,网络商务平台的被动性销售、人机对话和物流投递等弊病也将会凸显。此外,网络商务平台的垄断也将会使出版社处于劣势地位,被迫压缩利润空间甚至受到挟持。更为重要的是,曾经依赖专业实体书店发行的学术出版物,面临的将是毁灭性的打击。
In the Dangdang, excellence, Jingdong and other online business platform under the impact of the physical bookstore store shrinking or even closing the phenomenon of growing worse. At present, although the sales volume of online commerce platform and physical bookstores have been offset by the relatively balanced growth, the total amount of the publishing houses has not decreased significantly. However, if the current status quo is allowed, the publishing houses will basically or completely lose physical bookstores as the active display Publicity and in-depth reader marketing in this position, the online business platform for the passive sales, man-machine dialogue and logistics delivery and other ills will also be highlighted. In addition, the monopoly of online business platform will also make publishers at a disadvantage and will be forced to squeeze profit margins even hijacked. More importantly, scholarly publications that once relied on the publication of professional physical bookshops face a devastating blow.