麦当劳在全球近120个国家拥有3万个分店,其中70％都是特许加盟,这些加盟店为麦当劳创造了70％的利润。然而,麦当劳1990年进入中国时,它最先选择的并不是自己运用得驾轻就熟的特许经营模式,而是选择了合资,麦当劳当时的说法是,对投资者负责,同时环境还不成熟。10个年头过去了,麦当劳宣布,2003年将在中国全面开展特许经营。2002年6月13日的“中国特许经营大会”上,麦当劳摆开阵势迎接加盟者,计划在开展特许经营的前几年,每年在中国开设100家麦当劳餐厅。麦当劳在中国真有那么大的空间吗?本着对投资 McDonald’s in nearly 120 countries around the world with 30,000 stores, of which 70% are franchisees, these franchise stores for the McDonald’s to create a 70% profit. However, when McDonald’s first entered China in 1990, instead of using its own well-established franchise model, McDonald’s chose the joint venture, which McDonald’s said at the time was responsible for investors and the environment not yet ripe. Ten years later, McDonald’s announced that it will launch a full-scale franchise operation in China in 2003. At the “China Franchise Conference” on June 13, 2002, McDonald’s set out to meet the franchisees and planned to open 100 McDonald’s restaurants in China each year a few years before the franchise. McDonald’s in China really so much space? In the investment