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供读者休闲娱乐的大众读物在网络新媒介的影响下,从选题策划到发行营销都呈现出了崭新的特点。本文立足于总结这些特征,分析相关缘由,以期为在网络时代的大众读物的编辑出版能走出创新之路提供一些理论参考。
Public reading for readers leisure and entertainment under the influence of new media in the network, from the planning of the issue to the issue of marketing have shown a new feature. Based on the summarization of these characteristics, this article analyzes the related reasons and hopes to provide some theoretical references for the editors and publishers of the mass media in the internet age to walk out of innovation.