以打造企业文化软实力为手段、以提升企业品牌影响力为目的的企业文化传播与品牌建设在当今的市场竞争中具有举足轻重的地位。西北电力设计院(以下简称“西北院”)作为一个以设计为龙头的工程型企业,在向国际型工程公司转型升级的道路上,一直以企业文化和品牌建设的相关理论为指导,以勘测设计、工程承包、国际工程等业务为核心,不断增强企业品牌影响力。 To create soft power of corporate culture as a means to enhance corporate brand influence for the purpose of corporate culture and brand building in today’s market competition plays an decisive role. Northwest Electric Power Design Institute (hereinafter referred to as “Northwest Hospital ”) as a design-oriented engineering enterprises in the transformation and upgrading of international engineering companies on the road, has been to corporate culture and brand building-related theory as a guide, To survey design, engineering contracting, international engineering and other business as the core, and constantly enhance the corporate brand influence.