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作为创意价值实现的必然路径,创意产业化是一个极为复杂的过程,涉及到很多的利益主体,受到很多因素的影响。文章基于创意产业价值链分析了不同环节对创意产业化影响的关键因素,构建了创意产业化影响因素模型。运用SPSS13.0软件和结构方程工具AMOS17.0对调查问卷进行统计分析和模型检验,并根据检验结果对我国创意产业化提出对策建议。
As an inevitable path to the realization of creative value, creative industrialization is an extremely complex process involving many stakeholders and is affected by many factors. Based on the creative industry value chain, the paper analyzes the key factors that affect the creative industries at different stages and constructs the influencing factors model of creative industries. Using SPSS13.0 software and structural equation tools AMOS17.0 to conduct statistical analysis and model test of the questionnaire, and according to the test results to China’s creative industrialization countermeasures and suggestions.