区域市场营销和企业市场营销同属于市场营销的范畴,只不过主体不同,当企业处于一定的区域时,企业市场营销与这一区域的市场营销就形成了相互影响、相辅相成的关系。本文从二者的内涵出发,分析了区域市场营销和企业市场营销的异同点,指出了二者在形象宣传、市场推广、经济发展方面的关系,为促进区域和企业的共同发展提出了相应的市场营销建议。 Regional marketing and corporate marketing belong to the same category of marketing, but the main difference, when the company is in a certain area, corporate marketing and marketing in this region have formed an interaction and complementarity. Starting from the connotation of the two, this article analyzes the similarities and differences between regional marketing and corporate marketing, points out the relationship between the two in image promotion, marketing and economic development, and puts forward the corresponding Marketing advice.