媒介融合时代,任何一种媒体都面临着改变和创新。电视作为传统大众媒体,其影响力正经受网络带来的方方面面的挑战和压力。本文试图通过通过分析以微博为代表的新媒体对电视媒体的影响,探讨传统媒体在与新旧媒体融合过程中,如何从对抗步状态入合作模式,进而拓展和延伸媒介大众服务与监督的职能。 Media integration era, any kind of media are facing change and innovation. Television, as a traditional mass media, is under the influence and pressure of all aspects of the network. By analyzing the influence of new media represented by Weibo on the TV media, this article tries to explore how traditional media can confront itself with the new media and the old media to enter the cooperation mode and then expand and extend the functions of media public service and supervision .