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随着科技的进步,新媒体在整个社会得到了广泛的应用,从而为广告业的蓬勃发展提供了更为有效的传播载体。公益广告与新媒体的完美结合,令公益广告更加有效地发挥了其作用,展现了公益广告的核心和本质,同时更好地做到了信息传达的最终目的。本文旨在通过对公益广告中新媒体的认识以及信息传达等方面展开论述,介绍新媒体信息的表现手法及其优势,通过运用特定的视觉符号和传递形式给受众传达某些信息并获得有效反馈。只有表现手法和信息完美结合,才能将信息传达提升理想高度。
With the advancement of science and technology, new media has been widely used throughout the society, thus providing a more effective communication carrier for the vigorous development of the advertising industry. The perfect combination of public service advertising and new media has enabled PSAs to play their roles more effectively, demonstrating the core and essence of PSAs, and at the same time better fulfilling the ultimate goal of information communication. The purpose of this paper is to discuss the new media in public service advertising and information communication, introduce new media information presentation techniques and their advantages, and use the specific visual symbols and delivery methods to convey certain information to the audience and obtain effective feedback. . Only the perfect combination of performance techniques and information can enhance the height of information communication.