有人说,“比起女人,男人更容易被看懂。”对于服装品牌销售者来说并不完全如此,男性消费群的维护是个棘手的难题。本期与大连凯德和平广场合作所选择的三个男装品牌中,HI PANDA的拥护者是一群个性狂热的“新新人类”、5.11则吸引了一些军事发烧友和“真爷们儿”、中性时尚的PEACEBIRD又服务着一群挑剔而讲究的“型男”。要读懂这些男人们的内心,恐怕只能走进他们各自的生活状态,了解其内心。这是带给服装品牌的最大难题,又或者是迫使他们提升营销手段的最佳动力。 Some people say, “Men are more easily understood than women.” Not exactly for apparel brand sellers, maintenance of the male consumer base is a daunting challenge. Of the three men’s clothing brands selected in cooperation with Dalian CapitaMall Peace Square, the proponents of HI PANDA are a group of fanatical “new people”, 5.11 attracted a number of military enthusiasts and “real man” Neutral fashion PEACEBIRD also serves a group of critical and exquisite “male”. To understand the hearts of these men, I am afraid only into their own state of life, to understand their heart. This is the biggest challenge for apparel brands or the best motivation forcing them to improve their marketing efforts.