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欧文中的高明,就在于他不是简单地给美宝莲贴上“纽约制造”的标签,而是给自己找到一个与品质相对称的外衣,把公司真正地迁到时尚之都,进而树立了近乎无懈可击的企业形象。专业线的知名品牌美素,为了让自己更具时尚特色而把总部从内地迁往上海,和当初美宝莲的迁址具有异曲同工之妙。
The cleverness of Irving is that instead of simply labeling Maybelline as “Made in New York,” he creates a coat of relative quality and truly moves the company to the fashion capital, Nearly impeccable corporate image. Professional line of the United States known brands, in order to make their own more stylish and the headquarters moved from the Mainland to Shanghai, and the original relocation of Maybelline has the same purpose.