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最近有一本书在全世界闹得沸沸扬扬,那就是《19．99元》：此书在法国畅销百万册,并入围龚古尔文学奖,正在被拍摄成电影,已被翻译21种语言,书名均采用当地货币售价(书名即售价)。作者弗雷德里克·贝格伯德曾在十年间先后担任Young & Rubicam杨雅、TBWA等多家国际知名广告公司的创意总监。这本号称“一个广告
There is a book that has aroused so much noise in the world that it is “19.99 yuan”: This book is sold well in France and is nominated for the Goncourt Literary Prize. It is being filmed into a movie and has been translated into 21 languages. Titles are used in local currency prices (title of the book price). Author Frederick Bergbold has served as creative director of Young & Rubicam Yang Ya, TBWA and many other internationally renowned advertising agencies for ten years. This is called "an advertisement