论文部分内容阅读
资源动员理论认为资源总量的大小及其整合程度是社会运动成败的关键,动员通过促进资源的获取及整合导致社会运动的产生。本文从社会认同、互动讨论和信息扩散的角度分析虚拟社群组织集群行为的资源动员机制。作为一种特殊的社会运动形式,网络动员的效力与虚拟社群集群行为所需的人力、环境、信息资源的总量,以及这些资源得以整合的程度有关。
Resource mobilization theory that the size of the total amount of resources and their degree of integration is the key to the success or failure of social movement, mobilization by promoting access to resources and integration lead to the emergence of social movements. This article analyzes the resource mobilization mechanism of virtual community organization behavior from the perspectives of social identity, interactive discussion and information diffusion. As a special form of social movement, the effectiveness of cyber mobilization is related to the total amount of manpower, environment, and information resources required for virtual community clustering and the extent to which these resources are integrated.