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视觉语言是广告传播的一种重要表现手段,对广告的传播效果有至关重要的影响。本文从视觉语言的构成要素以及其在广告中的作用谈起,结合“三只松鼠”直邮广告案例,分析了视觉语言在广告中的表现形式和具体运用方法,以期为广大设计师更好地运用视觉语言进行广告设计提供一些有益参考。
Visual language is an important manifestation of advertising, which has a crucial impact on the advertising effectiveness. This article from the visual language of the elements and their role in advertising talk, combined with “three squirrels ” direct mail advertising case, analyzes the visual language in the ads in the form of expression and the specific use of methods for the majority of designers Better use of visual language for advertising design to provide some useful reference.