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近日,笔者偶遇一位资产有着一千多万的企业老板,闲聊中说起企业的发展情况,却听到该老板大诉苦水,抱怨其产品在品牌产品的打压下,市场越来越难做。笔者很是纳闷,因为该企业早已喊出“建百年企业”、“做行业龙头企业”、“创造中国名牌产品”之类的口号,却为何落得这般境地。笔者与他谈到品牌建设,请专业的品牌营销顾问,他以一种惊讶的神态表现着排斥心理——请专业的品牌营销顾问进行品牌建设,是一个高深而需要大量资金支持的系统工程;只有实力型大企业才能做到;对中小企业来说,人才、资金、管理欠缺,加上现实生存的压力,请专业的品牌营销顾问进行品牌建设,
Recently, I encountered an asset with more than 10 million business owners talk about the development of business chat, but heard the boss sued, complain that its products under the pressure of brand-name products, the market more and more difficult to do . I am very puzzled because the company has long shouted “built a hundred enterprises” and “do the industry’s leading enterprises” and “create China’s brand-name products,” the slogan, but why such a situation. I talked about with him the brand building, please professional brand marketing consultant, he expressed in a surprised dejection psychology - please professional brand marketing consultants for brand building, is a deep and requires a lot of financial support system engineering; Only powerful large-scale enterprises can do it; For small and medium-sized enterprises, talent, capital, lack of management, coupled with the pressure of the real existence, please professional brand marketing consultants for brand building,