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本文通过对本土具有代表性的服装品牌标志的比较,分析了国内五家上市服装公司品牌标志的视觉识别性,并由对这些品牌标志所包含的视觉象征符号,总结了我国服装品牌标志的发展现状并对国内品牌标志发展前景进行了探讨。
This article analyzes the visual identity of five listed apparel companies in China by comparing the representative apparel brands in China, and summarizes the development of the apparel brand logo in China based on the visual symbols contained in these apparel brands The status quo and development prospects of the domestic brand logo were discussed.