品牌竞争力时代,工业产品也要做品牌,更需要制定科学的品牌发展战略。——笔者按回顾改革开放的前二十年,在中国日用消费品市场上,品牌概念从无到有,品牌塑造从幼稚到成熟。但反观许多中国工业企业,却总给 Brand competitiveness era, industrial products have to do the brand, but also need to develop a scientific brand development strategy. - The author reviews the reform and opening up the first two decades, the Chinese consumer goods market, the brand concept from scratch, brand building from naive to mature. However, on the other hand, many Chinese industrial enterprises have always given